《互联网周刊》和eNet研究院联合发布“2020轻时尚品牌TOP50”。该榜单统计了中国市场轻时尚品牌营销效果TOP50排行榜，其中优衣库、李维斯、New Balance位列榜单前三位，综合得分为95.21分、94.09分、93.58分。

RK品牌理念传播深度综合分数1UNIQLO优衣库95.7994.6395.212Levi's李维斯94.3393.8494.093NewBalance94.0193.1493.584Converse匡威93.1793.0393.15H&M94.3593.1293.746Kiehl's科颜氏93.1692.8493.017L'OREAL巴黎欧莱雅93.8891.7992.848Clinique倩碧92.1692.0592.819SKINCEUTICALS修丽可92.8292.4692.6410FILA斐乐92.6892.592.5911LANEIGE兰芝92.6592.4792.5612Sulwhasoo雪花秀92.3691.9392.1513元气森林91.590.9191.2114Beyerdynamic拜雅91.4790.9291.215丽丽Lily91.9290.2691.0916Ubras91.4290.7491.0817NEIWAI内外91.1290.5190.8218Issey Miyake91.0990.4890.7919ONLY91.0190.4490.7320泡泡玛特90.5490.1690.3521雅漾89.7188.6389.1722完美日记89.1188.3388.7223花西子89.6586.7288.1924Keep87.5386.9287.2325植村秀87.6485.3886.5126名创优品85.1683.3384.2527MAC85.0583.2884.1728味多美84.7483.5684.1529钟薛高84.5883.684.0930好利来84.3883.7384.0631三顿半84.0783.9183.9932lulumelon83.8583.2493.5533山灵83.4682.9283.1934单农84.2580.3182.2835APM Monaco82.7681.1781.9736尤目82.5680.3881.4737飞傲82.9579.8181.3838美颜家HFP82.8779.481.1439ibasso81.8478.280.0240速写80.3579.2279.7941Bosie80.7577.0678.9142花知晓80.7676.3478.5543OVV79.8377.2278.5344优形79.4577.3378.3945森海塞尔78.6775.276.9446WIS76.8475.376.0747伊芙丽77.2574.5775.9148HEFANG Jewelry75.3774.8175.0949潮宏基76.2873.2374.7650李宁75.5773.2474.41

2020轻时尚品牌TOP50介绍

相比传统品牌，奢华品牌。轻时尚更像是一种文化理念，将时尚的元素回归于生活的本质，解放被复杂生活囚禁的身体，让轻元素释放被桎梏的灵魂。因此轻时尚元素包括：快、年轻、简单、基本、便捷、便利、淡雅、轻锐、精致、低碳环保、清澈等元素。

整体来看，轻时尚品牌表现形式并不局限于少数几个行业，它包括了吃食、居住、出现、衣着等多个大行业。因此在轻时尚品牌50强重你可以看到泡泡玛特、元气森林、钟薛高这种一般与时尚不搭边的品牌出现。

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