2023新国货品牌影响力排行榜(附2023年排行榜前十排名名单)

互联网周刊发布了“2021新国货品牌影响力排行榜”。榜单聚焦国货品牌，从品牌的市场、口碑、战略等方面进行综合评价，最终确定了影响力最大的50强国货品牌。其中华为、小米、比亚迪、蔚来、安踏、李宁、大疆等知名国产品牌皆入围该名单。

序号品牌行业类别市场口碑战略综评1华为HUAWEI数码3C94.0895.4494.5194.682小米MI数码3C93.9595.3993.7994.383比亚迪BYD智能汽车93.1794.6593.8893.94蔚来NIO智能汽车91.8992.7991.4392.045安踏ANTA鞋服饰品92.5790.5992.0791.746李宁LINING鞋服饰品91.1792.3490.4491.327大疆DJI数码3C93.0291.1589.7291.38小鹏汽车XPENG智能汽车88.5191.0990.0489.889理想ONE智能汽车89.5993.9485.9189.8110薇诺娜WINONA美妆个护88.2585.6391.4788.4511科沃斯ECOVACS智能家电87.6988.9288.3588.3212石头科技Roborock智能家电87.0183.4490.8287.0913泡泡玛特POPMART潮流玩具84.0489.5387.4887.0214蓝月亮清洁洗护88.2986.7485.3386.7915波司登鞋服饰品87.9587.6884.1286.5816完美日记美妆个护85.2885.9586.8386.0217珀莱雅美妆个护83.4783.3288.8185.218威马汽车智能汽车83.5484.8287.1785.1819海澜之家鞋服饰品84.6984.2685.9684.9720九阳智能家电81.3683.1287.9884.1521太平鸟鞋服饰品85.8383.7382.3983.9822三只松鼠食品饮料81.4186.3483.0783.6123喜茶食品饮料85.6287.6477.5183.5924奈雪の茶食品饮料84.2182.5583.2283.3325花西子美妆个护82.2987.3579.8383.1626Aimer爱慕鞋服饰品80.8384.4682.0582.4527李子柒食品饮料81.9189.3575.9382.428极米科技数码3C80.0282.4581.3881.2829卫龙食品饮料82.3383.0378.3681.2430URBAN REVIVO鞋服饰品83.1486.2274.1181.1631茶颜悦色食品饮料81.2688.1174.0981.1532回力鞋服饰品80.1886.9174.4880.5233九牧生活家居79.9481.9379.4380.4334坚果投影数码3C79.8880.9580.0780.335云鲸智能智能家电78.2280.8379.3379.4636野兽派生活家居80.6883.9273.6279.4137乐乐茶食品饮料82.5981.9972.7479.1138三顿半食品饮料77.3779.8778.5278.5939全棉时代母婴个护79.0580.4674.497840拉面说食品饮料78.9478.6274.3577.341林氏木业生活家居75.3881.7674.2477.1342故宫文创文创娱乐74.3180.6275.2576.7343HomeFacialPro美妆个护76.1376.9376.7276.5944NEIWAI内外鞋服饰品75.6976.4176.9176.3445毛戈平美妆个护75.0982.0471.2876.1446MO&Co.鞋服饰品73.2674.1180.8276.0647BEASTER鞋服饰品76.5571.3677.6975.248永璞咖啡食品饮料75.1772.9776.9175.0249usmile智能家电72.0477.4673.4974.3350源氏木语生活家居74.6876.5170.2873.82